Marketing at the Carmike Theatre

Marketing at the Carmike Theatre

We don't get to the movie theatre often, but after being totally enthralled with the gal with the tattoo, we gave it another shot the other day.  Don't know what I was thinking.  We purchased tickets for Mission Impossible, thinking - well I don't know.  But we got up and left within a few minutes.  Looking around at the next one beginning, and "We bought a zoo" seemed to be a decent choice.  Maybe if we had kids.  Nice little story, but not really for me. 

Well, the one thing I really appreciated was the Coke and popcorn video with amazing sound of bubbles and carbination and ice and fizz and popping and butter, and salty from all directions.  These theatre guys are marketing genius.  Now that Steve J.'s not around, I'm looking for my next marketing mentor.  I don't think it's gonna be Carmike, but they do have Coke and popcorn marketing to a science.  --  I say that, and as I type, I realize that I didn't buy either.  But I did hear plenty of chomping and slurping going on AFTER the commercial was over.

Marketing at the Carmike Theatre

Robin Wade